亚博体育彩票

行业动态

解析2012中国家纺产品销售趋向

来源: 时间:2016-10-10 13:22:58 次数:

在刚刚过去的2011年,有一个家纺品牌让人记忆犹新,那就是梦洁的旗下成员——寐。客观地说,“寐”创造了中国家纺品牌的销售神话,一个公司的子品牌跑出了让很多家纺品牌都难以企及的发展速度,实在令人咋舌。

亚博体育彩票 ZAIGANGGANGGUOQUDE2011NIAN,YOUYIGEJIAFANGPINPAIRANGRENJIYIYOUXIN,NEIJIUSHIMENGJIEDEQIXIACHENGYUAN——MEI。KEGUANDISHUO,“MEI”CHUANGZAOLEZHONGGUOJIAFANGPINPAIDEXIAOSHOUSHENHUA,YIGEGONGSIDEZIPINPAIPAOCHULERANGHENDUOJIAFANGPINPAIDOUNANYIQIJIDEFAZHANSUDU,SHIZAILINGRENZASHE。

YIGEPINPAIDEANLIJIEDU

XUDUOZAIJIAFANGSHANGQUANMOPAGUNDADUONIANDEYEJIEJINGYING,DOUDUI“MEI”DEFAZHANCHONGMANLEYIHUO。XUDUORENSHENZHIBUYUANYIXIANGXIN,ZAIZUOPINPAIYIBIANDERUCIJIANNANDEJIAFANGXINGYE,NENGGOUXUNSUPIEKAIDUISHOUBINGBUDUANFAZHAN,DENGTONGYU“SHUDAOZHINAN”。

2011NIANSANJIDU,MENGJIEJIAFANGSHIXIANYINGYESHOURU8.11YIYUAN,TONGBIZENGZHANG63.86%,YINGYELIRUN8475WANYUAN,TONGBIZENGZHANG66.5%。ERMEIPINPAIDEZHIJIELASHENZUOYONGJIUDADAO1/2QIANG。

YEXU,RENMENHAIWEILAIDEJIYANJIU“MEI”DEMEILIGUIJI,BIANYIJINGEYUTADEXIAOSHOUQIJI。NEIME,RANGJIZHESHIZHELAIJIEDUTADEMEILIYUSHENHUA,YIQITONGGUODUIQIDEPOUXI,NENGGOURANG2012NIANZHENGTIJIAFANGXINGYEDEXIAOSHOUJINSHANGTIANHUA。

TUYUNHUA,MEIJIAJUKEJIGONGSIZONGJINGLI,DUI“MEI”DEPINPAIDINGWEIJICHUDECHANSHISHI:RUGUOSHUOJIUSHISHEHUASHIDUIXIYOUYUANLIAODEXIAOHAO,NEIME,XINSHISHEHUAZESHIZAICIJICHUSHANG,YONGZHIHUILAISHIYONGHEDUIDAIGEZHONGZHENXIDEYUANCAILIAO,BINGRANGRENXIANGSHOUQUANXINDESHENGHUOFANGSHI。ZHURUCONGPUTONGDECHUANGSHANGYONGPIN,JINHUACHENGFUYULE“AIDEHEHU”HANYIBINGQIEZHENXIDEYURONGBEI。ZHEIZHONGSHEHUA,GENGJIANGJIUPINWEIHECHUANGZAOLI,ERQIEZHANGXIANGEXING。SHENGHUOZHONGNENGMANZUDOUSHIXINGUIHUOCHENGGONGRENSHIZHEIYIYAOQIUKEKEDEQUNTIDE,DAGAIZHIYOUGAODUANJIAFANGPINPAIDEDINGJISHEHUAPINZHIJIQIWUWEIBUZHIDEFUWU。ZHEIJIUSHIMEIPINPAIDECHUZHONGHENEIHAN。ZHEIXIEHUASUIRANYOUXIEHANXU,DANSHIJISHANG,DAOCHULEMEIPINPAIDESHIZHI:ZHIZHIRENMENKEWANGSHEHUADEBENNENG。

亚博体育彩票 MEIPINPAITONGGUODUIXIJIEDEBAWO,DUIJIAJUDEYISHUCHULI,DUIGUKEXINGGEYUAIHAODEFENXI,TIGONGYIFENQIHEGUKEJUJIAMENGXIANGDESHEJIFANGAN,ZHIZHIZUIZHONGZHIDINGCHUZUIJIADEFANGAN。

亚博体育彩票 DANGRAN,MEIPINPAIHAIYOUTIEXINZHUANYEDEPEIGOUFUWU、KUAIJIEFANGBIANDESHANGMENFUWU、KEKAOANXINDEXIDIFUWU、“JINXIURENSHENG”XIUZIFUWUYIJIZHUANSHUGEXINGDEBIDIANFUWUDENGYIXILIEDEPEITAOJUCUO。

亚博体育彩票 DANZUISHIZHIDEHAISHIMEIPINPAIZHUAZHULEXIAOFEIZHEDESHISHANGSHENMEIYUJIKEXUQIU。

QISHI,JUEDINGJIAFANGCHANPINDEGANGXINGGOUMAILIZHANGWOZAISHISHANGNVXINGSHOUZHONG,RUGUOJIAFANGCHANPINFUHETAMENDESHENMEIZHUIQIUHEXIAOFEIXUQIU,TAMENYUANYIZAIQUANHENGXINGJIABIZHIHOU,ZUOCHUGOUMAIXUANZE。ERMEIQIAQIAZHUAZHULEZHEIZHONGXIAOFEIXINLI,ZAITAMENDENEIXINSHENCHUXIANQIGOUMAIKUANGCHAO。

亚博体育彩票 XIANDAICHAORENDESHISHANGGUANCHA

亚博体育彩票 RUJIN,SHISHANGJIEZHENGZAIFASHENGJILIEDEBIANHUA,CONGSHENMEIDAOXIAOFEIXIGUAN,CONGMEIJIEDAOLINGSHOUFANGSHI,CHANYEDEMEIGEHUANJIESIHUDOUJIESHOUDAOLEBIANGEDEXINHAO。DANGSHENJUGAOCENGDENANRENMENSHANGZAIMOSUOSHI,NVRENMENDUOBANYIPINGJIETAMENCHUSEDEZHIJUE,XUNZHAODAOLEJUJIADEZUIJIA“DADANG”。XIANGFUZHUANGCHAOLIUYIYANG,ZAIJIAFANGXINGYE,CONGLAIMEIYOUNAGESHIDAIXIANGJINTIANZHEIYANGREZHONGYUSHISHANG,ZHEIKANSISHIHAOSHI,QUERANGSHENWEISHENGMADINGSHEJIXUEYUANJIAOSHOUDELouise Wilson YOUXINCHONGCHONG,TARENWEIGUOFENGUANZHUHUIRANGSHISHANGJIEBIANDEFUZAO、FUXIU,ERLIUSHIZHENZHENGDECHUANGYI。XIANGLAIDUIZIJIYAOQIUSHENGAODEPradaPINPAI,RUJINYIJINGKAISHICONGYUYISHUJIADEHEZUOZHONGXUNZHAOCHUANGZUOMANZU。“WOJINGCHANGWENZIJIYAODESHISHENME:ZHENGQUE,HAISHIKUAILE?”PradaSHEJIZONGJIANDEHUADAOCHULEXUDUOCONGMINGNVRENDEXINSHENG。REAISHIZHUANGHECHUANGPINSHINVRENDETIANXING,DANZAITAZUSHISHANGJIEZHIQIAN,TAMENYEDEMENXINZIWEN,ZHEIDAODISHIBUSHITAMENXIANGYAODESHIJIE。

亚博体育彩票 BANNIANQIAN,26SUIDECHENXIAOYIGOUMAIDEXINFANGXIANYIJINGJIAOFANG,DANZHIJINTAYEMEIYOUBANJINXINJU,TAJIANCHIYAODENGDAOZIJIXIHUANDEAIMASHIZAICHENGDOUKAIYEZHIHOUCAIWANCHENGZHENGTAOFANGZIDEZHUANGXIU,“WEILEMAIXIHUANDEAIMASHIJIAJUXILIEYONGPINDAPEIZHUANGXIUFENGGE,ZAIDENGDENGYESHIKEYIDE。”ERQIE,CHENXIAOYITANYANZIJIDUIAIMASHIDEZHIZHUZHISHIYINWEIZIJIDIYIYANJIUXIHUANSHANGLETADEFENGGE,TAKEYIBUKAOLVJIAGEDEYINSUZHIXUANZEZIJIXIHUANDEDONGXI。ZHEISHENZHISHIRANGRENNANYILIJIEDEJUDONG,DANLEISIZHEIZHONGBIXU“YINGHEZIWOXIAOFEI”DEQUNTIBUZAISHAOSHU。ERQIEZHEIXIEQUNTIDADUOYI80HOUWEIZHU,TAMENZHENGZAICHONGDANGZHEJIAFANGCHUANGPINXIAOFEIDEZHULIJUN。

亚博体育彩票 27SUIDEYUTINGTINGZAIYIJIAWAIQISHANGBAN,PINGSHIJINGCHANGCHUXIGEZHONGSHEJIAOCHANGHE,TACHANGCHANGNACHUZIJISHOURUDEYIBANLAIDALIXINJIA,YONGTAZIJIDEHUALAISHUO:“XIANZAIGONGZUOYALIZHEIMEDA,WOZAIBUBAZIJIDEWOJUZHUANGBANDEPIAOPIAOLIANGLIANGDE,ZHENGZAIDUOQIANYOUYOUSHENMEYONGA?”QISHI,ZHEIXIENIANQINGYIZUDEXIAOFEIGUANNIANBINGBUYIJIAGE、PINPAILAIZUOYOUZIJIDEXUANZE。WEICI,XUDUOJIAFANGQIYEYIJINGZAITANSUOWEIXIAOFEIZHEYINGZAOGAOPINZHIDEJIAJUTIYAN。TAMENLITUI“DAJIAJU”DELINIAN——TONGGUODADAOCHUANGLIAN、RUANTICHUANG,XIAOZHISHOUJUAN、HUAZHUANGBAODENGGEZHONGCHANPINDEDAPEIZUHE,WEIXIAOFEIZHETIGONGZHENGTI、GEXINGHUADEJIAJUPEIZHIFANGAN。

“SUIRANDOUZAIDAZAODAJIAJU,DANSHIBUFENQIYEDEJIAJUWENHUAZHUTIBINGBUXIANMING,WUFARANGXIAOFEIZHEBIAODACHUZIJIDEGEXING。”YUTINGTINGRENWEI,DANGQIANRENMENDUI“JIA”ZHEIGEGAINIANDEYAOQIUGENGGAOLE,SUOYIMAIJIXIAOFEIZHEDEBUSHIYIJIANJIANDANDESHANGPINHUOZHEYITAOJIAJUZUHEPIN,ERSHIYAOTONGGUOJIAFANGDESHEJIJITAMENTIGONGYIGEXINDESHENGHUOFANGSHIHEWENHUAXIANGSHOU。

SHICHANGSHANGYIZHICHANGXIAOBUSHUAIDEJIAJUPINPAIFUANNAZAITICHU“DAJIAJU”DEPINPAIJINGYINGLUXIANQIAN,JIUQUELILEYISHU、LINGDONGHEZIRANDESHEJIFENGGE,YINCI,TADEMEIYITAOJIAJUCHANPINDOUYOUYIGEYUYISHUSHEJIFENGGEXIANGYINGDEZHUTI。LIRU,BIAOXIANCHUNTIANSECAIZHANGLIYUSHENGMINGMENGFAGANRANLIDEFANERSAIHUAYUANXILIE、ZHANGXIANSHENGSHENGBUXIDELILIANGYUREQINGDEXIANGYANHUAZHANGXILIE,YIJIJUANYONGMEILIDEPEIZILIWENYANGDEPAMIERFENGQINGXILIE。“WOMENFUYUMEITAOJIAFANGYIYISHUDEGANJUE,HUOGAOYA、HUOYANLI,BUGUANRENMENXIANGZHANGXIANZENYANGDEQINGGAN,DOUNENGCONGJIAJUSHENGHUOZHONGZHAODAOYUANSU。”FUANNAJIAFANGDONGSHIZHANGLINGUOFANGSHUODAO。

亚博体育彩票 YENEIRENSHIPINGJIA,ZHEIYANGYIZHONGJINGYINGLINIANBAITUOLEDANCHUNDEPINZHI、SHIYONGGONGNENGDENGDICENGCIDEXUQIU,ERZHIZHIXIAOFEIZHEZUIGAOCENGCIDEJINGSHENXUQIU,YINERJUYOUGUANGKUODEFAZHANKONGJIANHEWANGSHENGDESHENGMINGLI,ZHEIYEYINGGAISHIXINGYEBIRANDEFAZHANQUSHI。SUIZHERENMENSHENGHUOSHUIPINGDETIGAO,HUIYOUYUELAIYUEDUODEXIAOFEIZHEDONGDEYISHUDUISHENGHUOPINZHITISHENGDEZUOYONG;JIAFANGPINPAIJIANCHITONGGUOYISHUHUADESHEJI,YINDAORENMENTIYANXIANDAISHENGHUOFANGSHIDEJIAJULINIANJIANGZAIBUYUANDEJIANGLAISHIXIAN。(ZHONGGUOFANGZHIBAO)

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